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During this immersive 2 year long project, VLC. worked as in-house agency to create a full-scope, 360° brand identity and marketing strategy for Unika Swim. Consulting on all elements from inception - from branding elements, to retail store design, to creating & maintaining the brand's overall aesthetic. VLC was responsible for positioning the brand in the market, and establishing + defining the DNA of it through marketing and assets including social media accounts, graphic materials, and content production. We also worked directly alongside the founder to consult on product design, from sourcing fabrics + materials to creating new styles.
